So far German
companies have only managed to obtain a limited foothold in the Middle East and are thus missing out on a market of over 300 million consumers. Even though frequent reference is made to the fact that purchasing
power in Arab states is lower than in Europe, there is still a massive potential for German exporters.
Many firms are still hesitant about entering this huge market because they are unsure about the best way to proceed. There is a fear of making mistakes and this fear can only
be eradicated by access to up-to-date and reliable information. Shago can provide you with the support you need to succeed in the Middle East.